Just putting this info in a thread of it's own as it is a popular one.
Lidl is at Cetraro (just off the SS18) and you can see it from the main road.
From Scalea direction after the hospital (big, ugly brown building on the right overlooking the sea) take the second sign that says "porto" to leave the SS18.
Then at the T junction turn left and its about 500 yards on your right.
Its open Monday to Saturday from 9am. Closes on Thursday at 2pm but every other day is open all the way through until 9pm.
(Last summer it was also open on Sundays but it isn't at the moment).
If you go online you can check out the current and upcoming offers
http://www.lidl.it/it/home.nsf/pages/c.o.20071015.index
Hope this helps, Lesley